Bulgarian Box Office Update - Weekend 25-27 May *

Even the 1st place finish couldn't put a smile on their faces

Non-surprisingly Men In Black 3 took the lead in Bulgaria this weekend with the excellent BGN 201,451. Boosted by ticket price inflation and the 3D surcharge, the movie will have no problems finishing ahead of the first two instalments. There are no comparative figures for part one, though part two finished its run with just USD 101,000.

At #2, with a very good hold of minus 20%, slides The Dictator. The movie has earned the impressive BGN 419,567 so far. At the same time The Avengers crosses the BGN 1m threshold in its fourth weekend. 

The second new proposal crashes this weekend at #7. As it is the custom now, horror pics have no audiences here, so no one should be surprised by the dismal BGN 11,838 of Chernobyl Diaries. Cabin In The Woods had a similar start in April.

The top 10 in full:

 

	movie	Change w/w	Result for the weekend (in BGN)	Total result (in BGN)
1.	Men In Black 3	new	201,451	201,451
2.	The Dictator	-20%	111,659	419,567
3.	The Avengers	-41%	56,701	1,051,732
4.	Pirates!	35%	19,867	271,829
5.	Safe	-14%	15,979	263,336
6.	Dark Shadows	-34%	14,897	132,277
7.	Chernobyl Diaries	new	11,838	11,838
8.	Parade	11%	11,544	25,604
9.	Intouchables	17%	9,388	49,187
10.	Act Of Valor	-22%	7,171	38,203

This week the top ten is left by Wrath of the Titans. The movie has drawn BGN 708,192 so far, which is less than the USD 760,540 final tally of Clash of the Titans. However the first instalment came out when the 3D gimmick was considered something extraordinary and many went and saw it just because of this extra dimension. Mel Gibson's How I Spent My Summer Vacation is also out with just a total of BGN 41,725.

Compared to my last week's projections, Men In Black 3 was relatively close to my BGN 175,000 prediction, while Chernobyl Diaries matched my BGN 12,000 forecast.

Next weekend's projections:

What To Expect When You're Expecting - BGN 25,000

Prometheus - BGN 58,000

(1 BGN =  0.64 USD / EUR 0.51)

* 25 May was a non-working day for Bulgarians