BG Boxoffice Update - Weekend 10-12 June

The BO dominance was as tough as a game of chess

No movement at the top of the Bulgarian boxoffice where Kung Fu Panda 2 manages to stick for a second week in a row. The small decrease of 9% shows that Po and his pals will continue their dominance over the Bulgarian cinemas until at least Cars 2 invades them on 24 June. The latest Dreamworks animation has managed to earned around BGN 400,000 so far. In comparison the first Panda movie had around BGN 130,000 for the same period, which just shows how the cinema going experience in Bulgaria has changed over the past few years.

Slowly, but steadily, sailing to the 2 million threshold, the fourth instalment of Pirates of the Caribbean moves down only 11% and keeps the runner-up slot.

Also showing little signs of fading away, The Hangover Part II stands at #3 with a fall of just 8% over the weekend. The movie has laughed up above BGN 390,000 so far. The title has already surpassed the almost BGN 300,000 final result of the first Las Vegas-set part.

This leaves us to the highest new entry of the week which can be found as low as #4, where the technically fifth part of X-Men enters with BGN 47,000 over the weekend and BGN 88,000 including previews. Considering it is one of the best movies of the year so far, its weak result only shows that no-one pays attention about critic opinions. In addition, it comes in no 3D, so why bother? The fact that no-one knows who Michael Fassbender or even James McCavoy are, and the absence of Hugh Jackman, have also taken their toll. Still, I expect the results of First Class to stabilise over the next weeks, until at least Transformsers 3 finally smashes the mutants.

And to all who complain that arthouse movies have no viewers here, just look at the BGN 70,000 result of The Tree of Life at #5. Yes, I know that at least 75% of the audience wasn't aware for what was buying a ticket, but anyway, the distributor should be content with the figures.

The second new entry of the week comes in at #9. The latest Bulgarian title Shelter arrives after several prestigious awards, which however didn't help it even to beat the debut results of Lora From Morning Till Evening and Sbogom Mamo. With a total of BGN 8,600 so far, it seems that the film premise has drawn many away. Or maybe it was the lack of familiar TV faces, or that there have been too many Bulgarian titles in the multiplexes lately?

Should I mention the last new entry at all, as Dead Awake finds no audience and drew the miserable BGN 1,230 over the weekend.

Compared to my last week projections, all new entries considerably missed my targets for BGN 140,000 for X-Men, 35,000 for Shelter and 5,000 for Dead Awake...

Next weekend projections:

Super 8 - BGN 60,000 including previews

Something Borrowed - BGN 25,000

(Sources: Cinema sites from Bulgaria)