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| That attitude was never going to get him to the top |
Justifying my prediction from last week that the smurfs are an extremely popular brand in Bulgaria, the movie with the same name keeps the number one slot at the boxoffice for a second consecutive week with a fall of just 32%. The adventures of the blue boys and a single gal have made 88,109 over the weekend and the healthy, Gargamel untouched, 368,394 so far.
The Smurfs even managed to resist its biggest competition in the face of Conan The Barbarian, which arrives at #2 with the slightly lower 86,905. It's a surprisingly underwhelming result as Bulgarians seem to like such (shitty) action movies and as the film was entirely shot here, the publicity around it was pushed to the maximum. Oh, and even the presence of "everyone's favourite" BG politicians, with a zero contribution to the Bulgarian cultural life (comic books not included), at the glamorous premiere didn't help...
At #3 Horrible Bosses shows little signs for slowing down and retreats by mere 34% in its second week, which is enough for 146,564 in total so far. It looks that the future before this one will be far from horrible...
The same could not be said for the second new arrival - Change-Up. Its similarities with the Bosses are more than one but it struggles to find its audience with 16,084 over the weekend and 25,102, including previews. It doesn't help that as a Universal title it is screened in only one of the two cinema chains in Bulgaria (yes, they are only two!). Fingers crossed that the poor results will not (again) stop other Universal titles from coming to Bulgaria.
The rest of the top ten looks as follows:
5. Cowboys and Aliens, a drop of 48%, 172,964 so far
6. Apes, a drop of 36%, 220,806 so far
7. Friends with Benefits, a drop of 25%, 258,257 so far
8. Harry Potter 7B, a drop of 9%, 768,895 so far
9. Fright Night (it's fun!), a drop of 52%, 44,874 so far
10. Captain America, a drop of 47%, 323,752 so far
Two films go out of the top ten this week - Cars 2 has made 678,629 in its run so far and is still not slowing down, while Transformers 3 has earned the excellent 1,079,601, which I think is enough to be one of the most profitable Paramount titles on these shores ever.
Compared to my projections, both Conan and Change-Up missed by a mile my respective forecasts of 140,000 and 60,000. Oh, what I was thinking back then...
Next weekend's projections:
Colombiana: 20,000
Shark Night 3D: 7,000
Green Lantern 3D: 55,000
(the used currency is Bulgarian lev, 1 lev is equal to 0.51 euros and 0.74 dollars)
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