Bulgarian Boxoffice Update - Weekend 12-14 August

Enlightening the boxoffice, sort of

Another week and another number one and once again with disappointing numbers. As the holiday season hits its peak in Bulgaria, don't expect many people to prefer the chillness of the cinema halls to the sands and sea breeze. Thus, Cowboys and Aliens storms the chart, debuting with BGN 38,485 over the weekend, and BGN 73,965 including previews. The result, only boosted by IMAX 2D offerings, is a notch behind last week's debut of Rise of the Planet of the Apes of BGN 48,508. I still have to catch up with the Craig-Ford team-up, which, in the best cases, is attracting mixed reviews, but its results, for a movie starring Indiana Jones, are, let's face it, quite underwhelming. 

Speaking of the Apes, this week the movie steps back to number two with a decent fall of 32%, and now has BGN 147,300 on its account - not a bad figure considering its slow start a week earlier. 

Further down the top ten, the best holds are once again shown by the animated movies and at #3 Cars 2 even inches up by 1% with BGN 646,810 in its reservoir so far. Winnie The Pooh can be found at #7, with a decrease of just 18% and BGN 164,909 totally - a result, as I repeatedly say, no one has expected. 

At #4 and #5, two disturbing falls of Friends with Benefits (down 45% and BGN 193,492 so far) and Captain America (down 50% and BGN 276,549).

At #6 the last Potter movie retreats with the good 34%, conjuring BGN 715,798 in Bulgaria so far. At the same time Transformers 3, Hangover 2 and Pirates 4 occupy the positions eight to ten with total numbers of  BGN 1,047,389; BGN 694,583 and BGN 2,049,039, respectively.

This week Diaz's Bad Teacher leaves the top ten with the rather A result of BGN 428,474 - a figure well enough for a complete makeover...

Compared to my last week's projections, Cowboys and Aliens came somewhat below my BGN 100,000 forecast. 

Next weekend's projections:

Smurfs 3D - BGN 150,000

Fright Night - BGN 35,000

Horrible Bosses - BGN 45,000, including previews

 

(1 BGN = 0.74 USD = 0.51 EUR)