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| Dancing on the top, the cutest way |
This weekend sees three! new titles getting a broad release in the country - a real achievement for the Bulgarian distributors in the quite lazy summer season. So, the one with the biggest expectations - The Smurfs, comes unsurprisingly to the number one slot. The 3D blue adventures took 129,479 over the weekend, a decent but far from a blockbuster status result. Still, as I've said before, the Bulgarian boxoffice is mainly shaped during the cheaper weekdays, and in view of the extremely strong legs which children-targeted movies seem have, a total result of north from 500,000 is more or less a certainty for The Smurfs. The fact that Bulgarians are mostly familiar with the blue heroes, rather than with say Alvin (the first two instalments were never released in Bulgarian cinemas) or the awful Yogi Bear, a strong hold over the weeks to come is to be expected.
Hot on the success of Hangover 2, Bad Teacher and Friends with Benefits, the latest R-rated comedy arrives on our screens. Horrible Bosses, maligned by the all-too knowing Bulgarian critics and praised by many US ones, collects 37,562 over the weekend and 72,678, including previews. The excellent results show that such movies find their audience in Bulgaria, so the release of Change Up next week might actually be a clever move.
The last new entry of the week proves another trend in Bulgaria, i.e. the fact that unlike worldwide cinema goers, horror films always stumble in the country. Thus, despite arriving in 3D and with relatively good reviews, Fright Night earns 16,300 for the weekend, a result enough for the fifth position. And as the distribution for such titles has shown in the past, the screenings of the movie will fall dramatically from this Friday (and there is the real danger that I'll might miss it because of that), expect the vampire flick to completely disappear from the chart in two weeks time.
Last weekend's champion Cowboys & Aliens falls to #3 this week, with the passable drop of 42% and 138,640 so far - an okay result for an okay movie.
At #4 Rise of The Planet Of The Apes shows a decrease of 50% and 191,028 so far, which means that it may end its run to the disappointing for its qualities 300,000 result.
And the positions from six to ten come as follows:
6. Friends with benefits, drop 31%, result so far 230,304
7. Harry Potter, drop 41%, result so far 748,277
8. Captain America, drop 53%, result so far 307,948
9. Transformers, drop 39%, result so far 1,068,221
10. Cars 2, drop 71%, result so far 668,759
Three films leave the top ten this week. Being most hit by the arrival of The Smurfs, Winnie The Pooh was largely ignored by the little ones and collapses to #11. With 183,318 so far, the unpretentious movie can end its cinema run with a respectable and unexpected boxoffice. Summer behemoth Pirates 4 has cemented its status as one of the biggest movies in Bulgaria ever and left the top ten with 2,055,704 so far. Hangover 2 also says goodbye to the top ten, but with 703,119 in its pockets can also be seen as one of the most successful titles this summer, eclipsing the final result of the first instalment by a mile.
Compared to my projections, The Smurfs comes considerably close to my 150,000 projection, while Horrible Bosses misses my 45,000 expectation (including previews). At the same time Fright Night is nowhere near my forecast of 35,000.
Next weekend's projections - Conan 3D - 140,000
Change-Up - 60,000, including previews
(the used currency is Bulgarian lev, 1 lev is equal to 0.51 euros and 0.74 dollars)
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