Bulgarian Box Office Update - Weekend 20-23 April

Someone was not happy with the BO briefing

Finally after a three-week dominance Wrath of The Titans retreats from the number one slot with a decrease of 52% and a total of BGN 608,832. Cronus and Co were kicked off from the top by the ever-mighty Navy and Battleship. Though with 21 screens the movie manages to collect just BGN 60,030 for the weekend, which can be considered as disappointment. However, including previews the result bursts to BGN 112,087. The road ahead of the Kitsch-Rihanna movie is also looking rosy. For the record it should be mentioned that last Saturday was a working day for most of Bulgarians, which had definitely taken its toll on the box office.

Proving that there is no room for independent genre movies in Bulgaria, Woman In Black stumbles at #9 with just BGN 11,686. Oh and if you poll moviegoers in Bulgaria, you'll find out that majority of them hate Daniel Radcliffe. The Rock he is not...

Outside the top 10, arthouse flick Le Havre collects BGN 1,258 from one screen. The Aki Kaurismaki-directed film has BGN 4,228 including festival showings. 

The top ten in full: (comparisons are made on a 3-day vs. 4-day weekend)

	movie	Change w/w	Result for the weekend (in BGN)	Total result (in BGN)
1.	Battleship	New	60,030	112,087
2.	Wrath of the Titans	-52%	32,485	608,832
3.	American Reunion	-51%	30,421	318,288
4.	Titanic 3D	-43%	22,898	204,553
5.	Pirates!	-52%	21,161	156,176
6.	The Foreigner	-29%	15,995	301,814
7.	The Cold Light Of Day	-48%	15,436	74,689
8.	Hunger Games	-45%	12,279	321,431
9.	Woman in Black	new	11,686	11,686
10.	Cabin In The Woods	-39%	8,057	33,099

The top ten is left by Project X, which has managed to collect BGN 39,683 for two weeks in cinemas and by Lorax. The latter, with just BGN 137,523, will definitely be among the biggest flops of major animated movies here. 

Compared to my projections, Battleship was close to my BGN 135,000 forecast, while Woman In Black achieved only half of my BGN 22,000 prediction. 

Next weekend's forecasts: (five-day figures)

Bel Ami - BGN 26,000

Safe - BGN 47,000

(BGN 1 = USD 0.67/EUR 0.51)