четвъртък, 28 юни 2012 г.

Bulgarian Box Office Update - Weekend 22-24 June

Blame the judges but they rank at just #2
Driven by the policy to ever shrink the offer in the multiplexes, the lack of any interesting titles in Bulgarian cinemas means that Madagascar 3 stays for a third week untroubled on top of the box office chart. The movie, without the help of the Arena cinema chain, has collected BGN 458,968 so far. Next Friday only an arthouse movie is released here, so Madagascar will most certainly spends a whole month at the summit. Its reign will however end with the Ice Age 4 in a fortnight. And for the record, Ice Age 4 will be one of the four new films ! released here next month. Do the Bulgarians film distributors have to work at all in the summer?

At #2 Street Dance 2 marks a relatively okay start with BGN 33,757 for the weekend. Having in mind that it's a movie about dancing with no single familiar face in it, the box office result can be seen even as a success.

Things, however, get considerably dark at #8, where the other new proposal of the week crashes. Rock Of Ages with its BGN 8,300 for the weekend and BGN
15,349 including previews may have the honour to be the worst debut of a film by a major studio and with a wide distribution in the modern post-multiplex cinema history in Bulgaria. Even the presence of Tom Cruise couldn't help the musical to save face and deliver numbers better than some independent titles released lately. First, it was the premise that kept many to go and see it and second the many retro-rock fans in Bulgaria (and shamefully they are numerous) are too knowing to watch Hollywood messing with their favourite tunes.

You can check the rest of the chart here: Boxofficemojo

This week the top ten is left by Dark Shadows, whose BGN
176,181 can be considered as a big disappointment in view of the talent involved. It's far less than the monstrous result of Alice in Wonderland but better than Sweeney Todd. Piranha 3DD is also out but with its miserable BGN 11,074 it is not worth even mentioning. The first Piranha 3D ended its run with the better USD 27,515. Finally The Avengers also leaves the first ten, with the amazing BGN 1,153,052, which is the best result of a comic-based movie in Bulgaria and will definitely be one of the top performers of the year. Though Ice Age 4 will take the number one.

Compared to my projections, Street Dance opened almost close to my BGN 28,000 forecast, while Rock Of Ages missed my expectation of BGN 38,000 by a mile.

Next weekend's projections:
2 Days in New York - BGN 6,000

(1 BGN =  0.64 USD / EUR 0.51)

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