Bulgarian Box Office Update - Weekend 1-3 June

Box office art was a complicated subject

Surprisingly for the genre and its no-star status, Prometheus shows great power in Bulgaria and debuts directly at #1 with BGN 149,093. The result is close to Ridley Scott's Robyn Hood debut and could be attributed mainly to the Alien prequel expectations, the 3D premium and last but not least the name of the director. Still, the fact that Bulgarians preferred to watch it is really worth taken into account.

The second new entry comes in at #5. What To Expect When You're Expecting enters the countdown with the okay BGN 28,342. It's not much but for a non-major studio film the figure is passable. The movie is awful, so no regrets here.

This week the top ten is left by European blockbuster Intouchables, which with its BGN 58,747 so far is a solid proof that the people who prefer those kind of movies have either emigrated or have no funds to go the cinema. Oh, or have no nerves to sit through it in a popcorn-smelling and thugs-infested multiplex. The flop of Act Of Valor (BGN 45,394) is still mesmerizing, but the fact that the movie boasts no stars has taken its toll.

Compared to my last week's projections, Prometheus came three-times higher than my BGN 58,000 forecast, while What To Expect matched my BGN 25,000 expectation.

Next weekend's forecast:

Madagascar 3 - 190,000, including previews - EDITED - The movie is not being played in one of the two major cinema chains, so we can now expect around 70,000 for it.

Snow White - 82,000

(1 BGN =  0.64 USD / EUR 0.51) 

 This week's top 10 in full:

 

	movie	Change w/w	Result for the weekend (in BGN)	Total result (in BGN)
1.	Prometheus	new	149,093	149,093
2.	Men in Black 3	-52%	97,639	410,531
3.	The Dictator	-47%	59,285	569,105
4.	Avengers	-48%	29,690	1,112,696
5.	What To Expect...	new	28,342	28,342
6.	Pirates	-17%	14,897	295,603
7.	Dark Shadows	-43	8,527	153,564
8.	Safe	-50%	7,984	281,914
9.	Parade	-36%	7,364	35,454
10.	Chernobyl Diaries	-57%	5,036	28,407