Bulgarian Box Office Update - Weekend 15-17 June

Sorry man, no fish here

This week's box office results come to show for yet another time that 1. independent small non-Hollywood movies and 2. horror titles are not preferred by the local pretentious audience. Thus Salmon Fishing in The Yemen bombs with BGN 10,374 at #7, while Piranha 3DD tanks with the miserable BGN 4,472 at #9. Oh, and I guess this audience deserves to be served with only the biggest Hollywood movies, while everything else though often superior should skip our country.

So, the lack of choices means that all major players from the last few weeks display stable results. Thus, Madagascar 3 continues to lead the parade despite not being played in the Arena cinemas.

This week's top 10 in full:

 

	movie	Change w/w	Result for the weekend (in BGN)	Total result (in BGN)
1.	Madagascar 3	-15%	78,865	345,946
2.	Snow White	-19%	58,343	196,570
3.	Prometheus	-24%	47,093	414,9671
4.	Men In Black 3	-16%	28,386	559,206
5.	The Dictator	-11%	21,171	690,220
6.	What To Expect...	-8%	14,413	102,339
7.	Salmon Fishing	new	10,374	10,374
8.	Avengers	-9%	6,552	1,147,598
9.	Piranha 3DD	new	4,472	4,472
10.	Dark Shadows	-4%	3,340	171,043

This week the top ten is left by Rio, which last week re-entered the chart because of its screenings in Arena (instead of Madagascar 3!) and by Pirates!, which with above BGN 305,000 shows that there is always an audience for animated movies in 3D regardless of their tone.

Compared to my projections, both Salmon Fishing and Piranha 3DD missed my BGN 27,000 and BGN 17,000 forecasts.

Next weekend's projections:

Street Dance 2 - BGN 28,000
Rock of Ages - BGN 38,000, including previews 

(1 BGN =  0.64 USD / EUR 0.51)