сряда, 28 септември 2011 г.

Bulgarian Boxoffice Update - Weekend 23-25 September

Killing the last traces of any good movie taste
Expect soon a new special feature - NO WHAT'S YOUR NUMBER, DOLPHIN'S TALE & 30 MINUTES OR LESS IN BULGARIA!!!

Shockingly or not, the crime against cinema that is Spy Kids 4 has taken the crown in the Bulgarian boxoffice in the past weekend with some BGN 50,033. The sum was of course boosted by the 4D premium but it would be interesting to see how many people older than 7 years of age did not regret spending their money on this Robert Rodriguez shocker. The taking of the number one position also marks the first time in a very long period when we had an independent US movie standing there.

At the same time The Smurfs 3D inches up 4% and with a total of BGN 887,477 rises to the runner-up slot.

The next new entry (we had three new releases - all shining with quality) arrives at #3. Abduction, the Taylor Lautner movie, aka the film with maybe the worst script of the year, collects BGN 37,857 for the period between Friday and Sunday - a decent sum for a payment of ransom, that is, if Taylor was actually abducted, but I won't spoil for you the joy from watching Jacob in action.

Despite that last weekend's champion Johnny English Reborn crashes to #4, it makes it with dignity as the film slips by mere 32% and boasts BGN 158,298 on its account so far. It would definitely be a respectable cash cow in Bulgaria.

Final Destination 5 also shows a good hold and eases just 38% to #5. The final (probably) instalment of the horror genre has collected BGN 118,146 so far.

The last new entry for the week finds its place at #6. I Don't Know How She Does It manages to earn BGN 19,255 for the weekend or BGN 33,988 including previews - not a bad result for a movie with a considerably weak potential.

The results of Drive halve compared to its previous weekend performance but with BGN 61,623 so far, the movie could hardly be considered a big disappointment.

The eight position is occupied by Conan The Barbarian, with a decrease of only 29% and BGN 324,405 total result. At #9 we can find Horrible Bosses with the healthy BGN 304,539 so far and a fall of 51%, while at #10 the poor performance of Green Lantern continues with BGN 103,914 and a decrease of 36%.

Three movies leave the top ten this weekend. Colombiana is at #11 with the rather good BGN 95,703 so far and still counting. Fingers crossed that Universal will be happy with the result of The Change Up, which though a late edition to the release schedule has made BGN 120,759. The same could not be said for Sony and their turkey Zookeeper, which has the miserable BGN 61,156 as a total boxoffice result.

Compared to my last week's projections, Spy Kids 4 came somewhat higher than my BGN 40,000 expectation, Abduction also performed slightly better than my BGN 25,000 forecast, while I Don't Know How She Does It reached my BGN 30,000 target, including previews.

Next weekend's projections:

Crazy Stupid Love - 40,000, including previews
Killer Elite - 55,000, including previews
Moomins and the Comet Chase - 7,000
On a limited release - Pina & Angele et Tony

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