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| He didn't take the success easily |
Finally, after a full month on the top, The Smurfs has given up the crown, freeing the way for Johnny English Reborn to claim the number one slot. The latest adventures of Rowan Atkinson collected BGN 55,395 over the weekend - a respectable result having in mind that the film is not screened in the Cinema City chain. In comparison, the first part of the franchise made around BGN 110,000 in its entire run in Bulgaria but eight years ago. In view of the popularity of Mr. Bean in the country, we can expect the comedy to have good legs in the weeks to come.
The second new entry of the week comes in at #2. Final Destination 5 draws BGN 37,198 for the weekend, which, considering the genre, is not bad at all. However, taking into account the number of screens, the 3D premium and the IMAX showings, the horror movie may be seen as a disappointment. The previous part ended its Bulgarian run with above BGN 400,000 - a figure which would be out of reach for the new instalment.
Thus The Smurfs falls to #3 with a decrease of just 30% and the excellent BGN 808,366 so far.
Proving that even arthouse action movies can find a good number of viewers in Bulgaria, Drive debuts at #4 with BGN 22,737. Yes, many would say this a poor result, but consider this - Johnny English is back on the big screen, the film is not in 3D, Ryan Gosling is not a star and nobody cares who won awards in Cannes... So actually we should be grateful that the title has even crossed the 20,000 line.
Conan The Barbarian didn't save any face and continued to show signs of fading quickly away by falling 52% this weekend. The movie has attracted BGN 301,111 so far.
At #6 Horrible Bosses slows down with 38% and BGN 281,764 so far. Colombiana is at #7, with a decrease of 55% and the good total result of BGN 82,748, while at #8 Green Lantern retains its disappointing performance with BGN 91,703 so far and a slump of 66%.
The top ten is wrapped up by Zookeper and BGN 53,948 so far, a decrease of a massive 71%, and The Change-Up with BGN 111,638 and a fall of 51%.
This weekend Shark Night 3D says goodbye to the top ten after only three weeks in there. The horror teen movie still can boast BGN 82,439 so far, which is more than great for an unpretentious independent title. Nutcracker in 3D didn't enjoy any good word-of-mouth, so unsurprisingly plummets with 62% to #12, showing a total result of dismal BGN 15,082. The Ford-Craig show has also come to an end as Cowboys and Aliens falls to #16, with an underwhelming boxoffice of BGN 215,297.
Compared to my projections, both Johnny English Reborn and Final Destination 5 came significantly (and amusingly) close to my forecasts of BGN 65,000 and BGN 35,000, respectively. At the same time Drive surpassed my expectation of BGN 15,000 with around 50%.
Next weekend's projections:
Spy Kids 4 - BGN 40,000
Abduction - BGN 25,000
I Don't Know How She Does It - BGN 30,000, including previews
(1 BGN is equal to 0.51 euros or 0.74 dollars)
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