сряда, 7 септември 2011 г.

Bulgarian Boxoffice Update - Weekend 2-6 September

Green is definitely not the new blue
Any comparisons this time would be conceiving as we have a long weekend due to a public holiday and therefore the given boxoffice results concern the period between Friday and Tuesday. Of course, the results are compared with the Friday-Sunday period from the previous weekend as no one feels obliged to give more detailed and actually real statistics. Anyway, looking at the chart, unsurprisingly The Smurfs keep their top position for a third time and will do it again next weekend as there would be no actual competition. The movie has already collected the enormous 621,516, which is a flying result for just an okay film.

Enjoying a late change in the rating (the movie's R-rating was overturned for reasons unknown during the last week), Conan The Barbarian is stable at #2 and has 221,815 on its account so far. Perhaps, after all, the Bulgarian audience will follow its usual path with such action titles.

The first new entry comes in at #3. Green Lantern has underperformed around the world and in comparison to the other new entries here, its results in Bulgaria are for now underwhelming too. The movie collects 44,147 for the holiday, which is below Captain America's 65,504 (three-day) weekend and far below the 207,334 result of Thor.

Horrible Bosses can be found this week at #4 with the great for the genre 213,676 result, while newcomer Shark Night 3D arrives at #5. The horror movie boasts the excellent for its genre and number of screenings 31,023, which already makes it a success in my boxoffice hitlist. Another surprisingly strong result is delivered at #6, where Colombiana wins over the few screenings it has and the fact that it comes in no 3D to debut with a result of 27,231.

At #7, despite a weak start last weekend, The Change-Up finds its feet and already has 68,669, at #8 Cowboys and Aliens stands with a total of 197,649. The top ten is rounded by Rise of The Planet of The Apes with a total of 243,984 at #9 and Harry Potter at #10 with 787,519.

Three movies leave the top ten this weekend. Fright Night confirmed (more or less) its flop status with a total of 60,583, Captain America's total of 331,346 is good at least, while Friends with Benefits' 276,902 has a little ahead of it to surpass the almost 300,000 result of No Strings Attached.

Compared to my projections (which did not take into account the long weekend), Green Lantern came below my 55,000 forecast, while Shark Night and Colombiana surpassed my expectations of 7,000 and 15,000, respectively.

Next weekend's projections:

Zookeeper - 40,000, including previews
The Nutcracker in 3D - 12,000

(the used currency is Bulgarian lev, 1 lev is equal to 0.51 euros and 0.74 dollars)

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