Bulgarian Box Office Update - Weekend 27 - 29 July

The costume is soooo old-fashioned here

Following a three-week reign, the fourth part of Ice Age finally gives up the top in Bulgaria. It's of course the Caped Crusader who manages to kick off Sith and co from the summit. The BGN 183,273 debut of the Dark Knight Rises though not a disaster for a non-3D movie, is far from a considerable box office success. And we should add the fact that many local critics seem not to like it, which will also manifest in the reaction of the Bulgarian audience towards the pic. So, the third Nolan-Batman movie has zero chances to be record-breaking in Bulgaria. For comparison, The Dark Knight opened with the identical USD 126,000, though with far less number of screens and no IMAX showings. It ended its run with the disappointing USD 326,000. At the same time Batman Begins was a complete flop with just USD 76,000 in total.

Thus, Ice Age 4 moves down to #2 with the great hold of 28%. The film already has the phenomenal BGN 1,756,098, with the 2m threshold now within definitive reach. 

You can check the rest of the top ten here: Box Office

This week the top ten is left by Street Dance 2 with BGN 170,233. Having in mind it has no stars or any must-see factors, the result is more than excellent for the B-movie. 

Compared to my projections, Dark Knight Rises met exactly my BGN 190,000 forecast.

Next weekend's projections:

Brave - BGN 110,000

(1 BGN =  0.64 USD / EUR 0.51)