Bulgarian Box Office Update - Weekend 6 - 8 July

It's all its fault

It was always expected that Ice Age 4 would debut with a splash in Bulgaria and the franchise proves that it is still alive and kicking with its BGN 447,798 collected for five days. It's really the best debut of the year, ahead of The Avengers, but still pales in comparison to the almost BGN 700,000 heavy premiere of Ice Age 3. And on top of that Ice Age 4 benefits from its release on the record 42 screens (the number of cinemas has not increased), a fact explained with the deliberate or not lack of competition in Bulgarian cinemas (Abraham Lincoln: Vampire Killer and Paranorman were the latest pics to be cancelled from cinema release here). And with only Spider Man and Batman remaining for July, it is clear that the path before the hit status of Ice Age 4 was well paved.

The second out of total four July releases enters at #2. Magic Mike draws BGN 33,801 for the weekend or BGN 45,522, including previews. This more or less equals the debut of 21 Jump Street, which was also headed by Channing Tatum. At the same time Haywire, with its more macho premise (yes, really), started with BGN 71,402, including previews. Still, the figures of Magic Mike are more or less satisfactory.

You can check the rest of the chart here: BoxOffice Mojo

The top ten is left this week by flop Rock of Ages and its BGN 41,240, a result equal to the USD 28,000 of Hairspray.

Compared to my projections, both Ice Age 4 and Magic Mike managed to draw more than my respective BGN 280,000 and BGN 32,000 forecasts.

Next weekend's forecast:

The Amazing Spider Man - 75,000

(1 BGN =  0.64 USD / EUR 0.51)