четвъртък, 5 юли 2012 г.

Bulgarian Box Office Update - Weekend 29 June - 1 July

Even the weird costumes couldn't draw the cash
Expectedly due to the lack of any competition Madagascar 3 continues to lead the box office chart in Bulgaria. With BGN 529,893 so far, the Dreamworks movie remains for a fourth week on top. The film, however, will not manage to reach the BGN 1 billion mark despite heading the chart for so long. The awful four instalment of Ice Age is certain to put an end to Madagascar's reign next weekend.

The highest and only new entry is 2 Days in New York, which enters at #8 with BGN 6,892. It has no star power and is basically an art-house flick so the weak result is not so surprising.

You can check the rest of the chart here: Boxofficemojo

This week the top ten is left by Salmon Fishing in The Yemen, which has earned BGN
37,082 - an expected performance for the low-key film.

Compared to my projections,
2 Days in New York opened very close to my BGN 6,000 forecast.

Next weekend's projections:

Ice Age 4 - 280,000, including previews
Magic Mike - 32,000, including previews

(1 BGN =  0.64 USD / EUR 0.51)

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