Bulgarian Box Office Update - Weekend 13 - 15 July

No technique could have helped him

The Ice Age phenomenon continues to be strong as the last instalment of the movie crossed the BGN 1m threshold in Bulgaria for just 12 days, a record, which is rarely seen on these shores. Thus, the completely unoriginal Continental Drift already has BGN 1,021,466 and the franchise is once again on its way to become the most profitable animated title here. 

Thus, The Amazing Spider-Man had expectedly zero chances to beat Scrat and has to contend with the runner-up slot. Released on 26 screens, or almost as half as Ice Age, the reboot collects BGN 93,575 for the weekend. The Spider-Man brand was never that popular here, and for comparison Raimi's Spider-Man was a flop with a total of USD 123,000, Spider-Man 2 was no different with USD 138,000 and Spider-Man 3 ended its run with USD 149,000. It's more than clear that the newest version, boosted by 3D and IMAX surcharges (and the cinema chain expansion) will collect more at the end. It won't be much of a hit nevertheless.

You can check the rest of the chart here: Box Office Mojo

This week the top ten is left by Men In Black 3, which managed to collect BGN 655,007, a great result but I guess its distributor had expected more, and by 2 Days In New York with the paultry BGN 23,435.

Compared to my expectations, Spider-Man opened slightly higher than my BGN 75,000 forecast.

Next weekend's forecast:

THERE ARE NO MAJOR RELEASES IN CINEMAS !!!

(1 BGN =  0.64 USD / EUR 0.51)