петък, 4 март 2011 г.

German chart comments - Issue date - 04.03.2011

(Lena takes control, while Britney flops)

It's an interesting week in the German charts, with Bruno Mars still standing at the summit, with his "Grenade" clocking a third week there in a row. The lights are however all on Lena, who manages to bring five new entries in the countdown. The hype of course comes after Germany's decision to once again push the singer as its representative to the Eurovision song contest. As we all know, it was Lena who last year won the contest with her "Satellite". I'm still not quite sure whether the strategy to back her again would be of any good. At least, the single to present Germany "Taken By A Stranger" shoots itself directly at #2 in the top 100. Other Lena's songs which were considered as Eurovision entries can be found at #15 ("Push forward"), #53 ("Maybe"), #55 ("A million and one") and #58 ("Mama told me"). All songs are included in Lena's second album "Good News" which returns to the summit of the LP chart this week.

With Lena going at #2, it's Gaga who has to fall to #6 from #2. Her single now has a video, so its sales should stabilise. 

Proving once again why she is a superstar in Germany, Pink brings yet another single in the top 10. "Fucking Perfect" follows the #5 peak of "Raise Your Glass" and enters this week at #7. The formula is once again the same as Pink retells another underdog story, which obviously is loved by music fans around the world...

In the top 20 it's great to see Sunrise Avenue rising seven to #11 with "Hollywood Hills" and also Roxette finding a new generation for their music as "She´s got nothing on (But the radio)" sticks to #12. 

A lot of lessons should be learned by the music industry on how it managed to make Britney Spears's comeback single "Hold It Against Me" flop in Germany. Yes, the song is still in the top 30, by coming in at #23, but is the third least successful single of the superstar in Germany so far. So what went wrong? First, the song was released in UK and USA weeks ago, and in the era of Internet who has expected that Germans would wait passionately for the official release? And second, the video was released too late... Just watch UK, the song was going out of the top 40 when the video (which is expensive, I'm sure) hit the TVs and Internet. What was the point of all that? 

Further down the chart, backed by the enormous support of VIVA, The Naked And Famous have their first hit in the country as "Young Blood" enters new at #30. All who watch the music channel (which is an overstatement as now you can only watch soaps, cartoons and reality shit on it) should know that as of January 1, the song is used for VIVA's new programme spots/advertising blocks.

And the remaining new entries with videos:
#33 Caro Emerald - A night like this (first top 40 single for Caro Emerald, after previous "Break It Up" peaked at #70)
#45 Depeche Mode - Dreaming of me (the song re-release is a celebration to the band's first new entry 30 years ago)
#46 R.E.M. - Oh my heart (believe or not, but one of the greatest bands ever has only one top 10 single in Germany with "Shiny Happy People" reaching #10)
#56 Robyn - Indestructible (never being popular in Germany, the Swedish star biggest hit here is "With Every Heartbeat", which peaked at #39) 
#70 Darius & Finlay feat. Nicco - Till morning (a great dance track from the Austrian producers)
#81 In Extremo - Zigeunerskat 

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