BG Boxoffice update

So Tilt continues to rule the BG boxoffice, despite, as I said before, lack of any significant qualities. But having in mind the success of the Стъклен дом series, there actually should be no surprised. The most curious thing however is the relative failure of the latest Nicolas Cage vehicle. We all know how the BG viewers like him, they also like films with fast cars and they like 3D. That's why Drive Angry's 74,000 lv boxoffice in its debut weekend can be seen as a disappointment. Still don't expect the title to not make good money in the next few weeks. In that connection, showing once again the quality of choices made at the multiplexes, the Yogi Bear registers a 13% climb in its fourth weekend and has above 270,000 lv so far. At the same time, the much superior Gnomeo and Juliet will struggle to make 150,000.

And ladies and gentlemen, the BG audience has decided to check out what the fuss with The King's Speech was all about and actually went and watched it in its second weekend. That's why the excellent film, believe it or not, registers a boost of 66% and already has almost 100,000 lv as boxoffice.

And what about the other two new offers this week? They can be found in the lower end of the top ten with almost identical results of around 20,000 lv. Love and Other Drugs and The Adjustment Bureau are both enjoyable titles and should have been higher. So what went wrong, despite the lack of Ashton Kutcher? First, there are many comedies out there, so Love and Other Drugs is probably not the first choice. As long as the great The Adjustment Bureau is concerned, the fact that it was a world premiere did not manage to offset one of the strangest decisions in the BG distribution in the last few years -- simply and unexplainably the movie is not shown in the very own cinema chain of its distributor! And, the fact that if a movie is not played in Cinema City (i.e. The Mall) means that many clever individuals think there is not such a movie at all has taken its toll. How it feels like to kill your own movie -- an essay on the subject should be written soon. (Expect next-week's Dilemma to have the same fate).