BG Boxoffice Update

Bradley looks happy with the #1 spot

Just for a change, "Limitless", the best new movie of the week comes in at #1 in the BG boxoffice, fuelled by the fact that unlike the last films of distributor Tandem it is played in all cinema chains, including Cinema City. Of course, the fact that it stars Robert De Niro, so adored by the BG viewers, albeit in a minor role, doesn't hurt. "Limitless" succeeds by earning almost 50,000 lv over the weekend and 90,000 lv, including previews.

Continuing the trend that children movies have great legs in Bulgaria, "Mars Needs Moms" falls by only 26% and keeps its second position with almost 100,000 lv so far. As there will be no "Hop" next weekend, expect the title to continue playing well until "Rio" flies on April 8.

The second biggest new entry comes in at #3. Having in mind that it is not a world premiere, the 30,000 lv boxoffice of Adam Sandler's latest vehicle "Just Go With It" is more than welcome.

The biggest disappointment is the #4 entry of "Sucker Punch" with just 22,000 lv. The film's results couldn't even be boosted by its IMAX run and the latest Zach Snyder's movie becomes a flop as well in Bulgaria. This may be attributed not so much to the lack of any depth in the movie, but rather to the lack of any familiar names and perhaps to the lack of any considerable promotion. And why this fantastically looking movie has no digital screenings in Bulgaria, is beyond anyone's guess.

Disturbingly, last week's champion "Battle LA" collapses 65% to #5 and now has 167,000 lv in its basket.

Further down, "Black Swan" seems to actually be more successful than expected and already has 72,000 lv, which, having in mind its distribution, is quite an achievement.

Oh, and let's not forget the other new entry of the week "Chain Letter"!. The movie crashes at #16 with the embarrassing 2,600 lv.

Compared with my projections, "Limitless" and "Just Go With It" matched my expectations, while "Sucker Punch" and "Chain Letter" were clearly overestimated by a mile...

Next week's projections:
Love.net - 200,000 lv
127 Hours - 25,000 lv
(1 BGN = USD 0.72 = EUR 0.51)