BG Boxoffice update

The battle for the BG boxoffice

Waiting for Love.net, the next BG monster to arrive at our screens, now it's the time for a handful of Hollywood titles to rule at the BG office. Last week's champion Rango registers a relatively minor fall of 23% but that was enough for it to go down to #3, with a total of 155,000 lv in its account. So, it's Battle LA which, as across the ocean, takes the crown with relatively strong, though unspectacular, 103,000 lv (including previews). Unlike the US, Mars Needs Moms cannot be considered a complete flop in Bulgaria, as its almost 50,000 lv from the weekend puts it at #2. In comparison, the much hyped Rango last week had 57,000 lv (excluding previews). Still, we should not underestimate the 3D and IMAX premium to the ticket price of the Mars movie.

Among the holdovers, The King's Speech registers a slow decline of 32%, while Yogi Bear continues to scare kids and adults and already has earned 300,000 lv. 

Breaking any trends in Bulgaria, the worst new movie of the week is for a change the worst new entry. Yes, Red Riding Hood manages to put in its basket only around 32,000 (including previews) and lands at #5. Perhaps, the viewers have paid attention to the critics? Just kidding...

Projections for next weekend:*

Limitless - 85,000 (incl. previews)

Just Go With It - 35,000

Chain Letter - 9,000

Sucker Punch - 110,000

Battle LA - a fall around 50%

Mars Needs Moms - a fall around 30%

Red Riding Hood - a fall around 55%

*(I won't bet on them)

(BGN 1 = USD 0.7 / EUR 0.5)