BG Boxoffice Update

It's a great view from the top of the BG boxoffice

Surprisingly, or not so, having in mind the success of the Ice Age series here, Rio takes the top spot in the latest Bulgarian boxoffice. Thus last week's champion Love.net retreats to #2. Although the latter did not manage to stay atop for two consecutive weeks as Tilt (the other Bulgarian title released two months ago) did, it still falls by a mere 17%, which shows a potential for great legs in the weeks ahead.

We can also expect a big long-term potential for Rio, which flies at the top with almost 200,000 leva in its cage. This once again shows that Bulgarians love animation, especially when it is in 3D and when it is not called Toy Story. The prospects before the Blue Sky vehicle look more than rosy as strong word-of-mouth and the lack of real competition will keep the cash coming in at least until Pirates 4 arrives (yes, really until then).

The other two new entries of the week come hand in hand at #3 and #4. The two "serious" new proposals, The Rite and Source Code manage to make around 33,000 leva each, with The Rite taking a slight lead (it also has a total of 52,000, including previews).

As just the previous weekend, Limitless and Just Go With It show a great staying power, easing by 31% and 22%, respectively. For a movie with Bob de Niro this is not a surprise, though I do not remember Adam Sandler to be so liked in Bulgaria.

Hit by the parrot, Rango falls this weekend by 45%, while Mars Needs Moms crashes with a decrease of 78%.

Compared to my projections, Rio came in considerably higher than my 130,000 forecast, while Source Code and The Rite were more or less spot-on, with the Hopkins-flick a little undervalued by me. I really should have taken into account that Mr. Lecter is quite a drawing power here, which of course will be once again tested at the end of the month.

Next weekend's projections:

The Extraordinary Adventures of Adelle Blanc-Sac - 15,000 leva

Scream 4 - 40,000 leva

(1 BGN = USD 0.74 = EUR 0.51)